The code! The Art! The Design! I am in awe. These people are CSS masters.
I just found out these sites are called Parallax Scrolling Sites. Want more? Google.
Every color has meaning — well, the meanings are subjective and can depend on what part of the planet you live on — BUT I was taught that blue means quality, professionalism, trust, and calmness. To me, blue can also mean magic and mystery. Cinderella mysteriously disappeared at the stroke of midnight (also a blue word) and magic made her ready to meet the prince in the first place. Plus, in the movie, her dress is blue. Hense the dominant color of this poster. Check out some of my other posters here.
This poster and the Hansel & Gretel Poster in a previous post were both inspired by a poster for the Wizard of Oz Musical in Sherwood designed by Kendra Kurtz. I would post it here, but I can't find it anywhere online. Anyway, she focuses on the scenery of Oz. I focus more on type than anything else, but this time I decided to really get into the feel of the story.
Hansel and Gretel stumbled into every child's dream, or so they thought. I wanted portray the brightness of candy while still creating an ominous feel to the poster - but as you can see in the poster on the left, the lighting clashed and didn't make sense. I had the sky at dusk and the trees with shadows from noon. I decided to make everything a little more overcast and added textures to meld everything together better.
Check out some of my other posters here.
Side-note: bad perspective can be distracting, so I fixed the lollipop issue on the left. I had created the house and surroundings using free vector candy images, in the process of copying and pasting the images, I must have forgotten to scale down.
The change in lighting and color really changes the tone of the design. The clouds also give more interest to the top portion of the poster as opposed to a bland gradient.
It has been said that designers are forever critiquing their work during the process and long after it is done. I am no exception to this general rule.
My friend, Mandi, just got married and had me design her invitations. Wedding invitations in general, break the basic Typography rules - like don't set a paragraph in script font or all caps. I have broken that rule for wedding invitations before, but there is one rule I have always obeyed up until Mandi's invitation: use only 2 or 3 fonts for a design. As you can see below, I used much more than 3 fonts.
At first, I really had a hard time. I knew that was the style she wanted, and I knew it would look fun and creative, but an image of my typography professor kept telling me it was against the rules. Once I got past the image and moved forward with the design, I really enjoyed working on it. In fact, it inspired the Life Full of Entertainment design later.
The longer I work with clients, the faster the projects go. For some clients, I know exactly what they want and am able to send them a finished project without any revisions, with others, we will work together to get a finished product that matches their needs.
My number one goal is to make sure the client is happy with the product, so I will edit as much as I need to to make it right. It's most rewarding though, when I know what they want.
Below is the 3rd newsletter I have created for a client and I didn't have to do much editing. Each project has needed less and less editing time because I now know what they like and what they need. We've gotten into the groove and are able to put out the product much faster. The groove is a great place to be. :)
P.S. the photos and color choices were provided by the client. I created the backgrounds and designed the layout.
Book Exchange Letter
the only chain mail / pyramid scheme that won't leave you feeling like a fool